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Merger Mania: Keep Ahead of the Hotel Mergers

Fairmont President's Club and Accor's Le Club officially merge into Le Club on July 2, 2018.

Starwood Preferred Guest (SPG) and Marriott Rewards will merge sometime in August, 2018.  And even though the program will be unified (presumably under the less desirable Marriott Rewards structure), the individual names of the programs will stay in place until sometime in 2019.  [Note: the same thing is true for Ritz Carlton Rewards, which has been part of the Marriott family for quite some time.]

In both cases, the consensus is these mergers will be a downgrade for the Fairmont and the SPG members.  With that in mind, we have been conselling our clients to leave their programs intact until the bitter end, and ignore the emails inviting you to link your overlapping programs.  But, given the fact that these mergers are now imminent, it might be the time to take action, in order to avoid duplication.  (Eg. if Fairmont and Accor don't identify you as the same person in both of your clubs, Accor will just create a second membership.)

1) Fairmont/Accor:  In theory, Accor will identify its counterpart with Fairmont Presidents' Club, and do the work for you.  But, to avoid duplication, you might wish to send Fairmont an email -


or phone them -

1 877 232 7070 (Canada & USA) or +1 506 877 3093 (International).

Accorded to Fairmont, all of your benefits (upgrades, free night vouchers, meal credits) will be honoured until the early 2019 expiry date on the coupons.

2) Starwood/Marriott: similar to above, both Starwood and Marriott claim that they will seamlessly merge the two accounts, but everyone has their doubts.  Look for the "final" email from either to tell you that now is the time to do it, and fill in the details then.   The way they will identify you as the same person is by email address.  Make sure that both programs show the same email address!  To update either, just log into the program and update your profile.

So, in both cases, you should be looking for an email inviting you to merge accounts.  If you do not see one, we suggest you contact the program that is rolling into the other - Fairmont and SPG - to ensure they have the correct existing account number for Accor and Marriott, respectively.




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