Did you know: The Lion’s Gate Bridge was originally built by the Guinness family to link their West Vancouver landholdings to downtown Vancouver.



 With one exception, all airline points programs have a nasty policy which could be summed up as "use 'em or lose 'em!"  Delta Skymiles is the one exception: in theory Delta points never expire.

Perhaps the most draconian program of all is Aeroplan, which only gives you 12 months to show "activity" or your points will be allowed to expire.  To give them credit, they normally will send you a warning email before this happens. 

"Activity" is defined in our industry as "earning or burning."  I think that's self-...

Posted on Wednesday, May 16, 2018

Since Air Canada announced that it was going to abandon Aeroplan and bring its frequent-flyer program back in-house, there's been lots of concern from its customers, especially those who have chalked up a lot of points.  Some of our clients boast over a million Aeroplan points (think 10 business class tickets to Europe!)

Here's what is supposed to happen:

Some time in 2020, Air Canada will launch its own frequent-flyer program.  It already has the platform for such a program thanks to its status program, Altitude, which it has managed since Day One.  Right now,...

Posted on Wednesday, May 16, 2018

Posted on Friday, January 6, 2017

As most frequent-flyers in Canada know, Air Canada operates a loyalty program within a loyalty program, which is known a "Altitude."  Based on actual mileage flown during the calendar year (or, alternatively, number of flights), you may be awarded Prestige 25K, Elite 35K, Elite 50K, Elite 75K, or Super Elite 100K status for the following year.  With each higher status level comes additional benefits.  For example, 35K members get access to Air Canada's Maple Leaf lounges, while members with 50K status or better are given "Gold Status" with all...

Posted on Thursday, November 24, 2016